Hi there,

Have you ever had the impression, strolling through the aisles of our “beauty temples” and the vagaries of our on-screen algorithms, that most advertising clichés are still trying to turn us into specimens?

Let me explain:

they're trying to play on our subconscious, which is firmly anchored in the stereotypes of social norms: “virile” for some, “delicate” for others, as if our skin, that organ which, for better or worse, dresses our unique inner self, could be reduced to a simple question of gender. As if our skin, that organ which, for better or for worse, dresses our unique inner self, could be reduced to a simple question of gender.

They're still trying to lure us with “perfections” that don't look like us, that don't define us, to make us believe that our value lies in our ability to match outdated stereotypes.

What if, instead of letting ourselves be manipulated by these marketing ploys, we chose to celebrate our uniqueness, and dared to assert that our well-being depends not on masquerade products, but on our ability to accept ourselves? A world where we redefine what a label is, where beauty products are designed to meet the needs of each individual, regardless of clichés.

So, my dear, let's raise our bottles and jars of moisturizing serum to the emergence of a more authentic, more inclusive, more human beauty.

Of a stoic-looking hairy man, but with preciously moisturized skin.

Claude Bégin